Friday, April 8, 2011

Justin Bieber than lose their mobile in Android Market,Australians Would Prefer a punch From JB

As annoying as it is to lose their mobile phones, 48 percent of victims considered the loss of contact information and concerns over privacy the worst part of the experience and also a significant inconvenience.

Frustration, anger and annoyance were the most common feelings Australian consumers experienced when their mobile phone was lost or stolen, likely because 77 percent could neither remotely lock nor remotely wipe their phone’s memory afterwards and over half of all mobile users did not password protect their phones.

An overwhelming majority of respondents contacted their mobile service provider to resolve the situation as the first step and ultimately reported that it cost an average of AUD$197 to resolve.

More than half of the victims said that they were willing to pay a ransom (an average of AUD $140) to resolve the situation. More often than not though, it is a case of “finders, keepers”, for lost and stolen mobile phones.

Getting help may not entirely be straightforward either, with less than 10 percent of Australians agreeing that it is easy to get help to recover a stolen or lost mobile phone. Most agree that there are a limited number of resources available in such occasions, with 84 percent of consumers indicating that the experience was stressful.

“The survey results are clear: mobile phone loss and theft is a significant issue for consumers today,” says Mark Kanok, group product manager for the Norton mobile division Symantec.

Australians are more likely to have a password if they currently own a smartphone or have lost their mobile phone or had it stolen in the past. Currently, only 41 percent of users in Australia have password-protected mobile phones.

However, a significant number of Australians consider security factors before making a mobile phone purchase, with 70 percent noting that they are more likely to make a purchase if their mobile device or software is able to be locked remotely and has the ability to erase all the data on their device remotely.

Consumers are becoming more emotionally attached to their mobile phones. Interestingly, 37 percent of Australians would prefer to be punched in the face by Justin Beiber than lose their mobile phone.

In India, Singapore and Japan consumers would rather lose their childhood photographs than their mobile and Chinese consumers would rather eat rotten eggs. With mobile phones becoming such a central device in the lives of consumers, it is important to protect these devices and the data that is stored on them.

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